From our sponsor

15 years ago, Kansas City realized life expectancy for black residents was 6.5 shorter than for white ones. Here’s what the city is doing to change that.

This feature was produced in collaboration between Vox Creative and Robert Wood Johnson Foundation. Vox Media editorial staff was not involved in the creation or production of this content.

Donna Young's mission was a simple one: Make sure that 85-year-old Beatrice Lee had a place at the table. Young hopped into her car and headed across Kansas City to pick up Lee, the matriarch of the Douglass-Sumner neighborhood. An important community meeting awaited, and Lee simply had to be there.

"There's a collective depression in her community," says Young, a community organizer for Communities Creating Opportunity, a non-profit that helps citizens seeking to improve their neighborhoods and lives. "They've been told for so long, through words and actions, that they don't matter — and so they believe it."

Lee was born in the neighborhood and never left. She watched her largely African-American community change from the vibrant, closely knit one that she knew in her youth to a depressed pocket plagued by crime and blight. Her tireless attempts to halt the decline had stalled. She needed help.

What Lee has been fighting to achieve much of her life — sometimes as a lonely if resilient voice — has become everyone's fight, now a full-throated in this anchor of the American heartland. A metro area of a half a million people best known for the Chiefs, the Royals, legendary barbecue, and stunning fountains is working diligently yet aggressively to give Kansas City something else to be proud of: health equity for all citizens and a culture shaped by healthy living.

The challenges here are not for the faint of heart, as segregation and discrimination of the past century created physical and cultural gaps between communities that still exist today. These inequities affect everything from access to healthy foods to education to income to safety and security. This is in a metropolitan area that spans two states, multiple counties, and more than 300 square miles.

Yet Kansas City has forged ahead. History can't be changed, but people here have laid out a blueprint for a very different future, one drawn with its citizens, born of collaboration, informed by data, and ultimately centered around a holistic approach to health. This clear and deliberate vision is why Kansas City was chosen as an Robert Wood Johnson Foundation Culture of Health Prize winner.

"Change in the form of community mobilization and policy development comes when the folks who are actually harmed by the issues are engaged and empowered to have a voice," explains Rex Archer, director of the Kansas City Health Department. "Community organizers help them get their voices heard."

Though the city had been working in fits and starts to address the many health issues in need of attention, the seminal moment came with some new data in 2000. The health department's stunning report succinctly illustrated the depth of the problem: Life expectancy for white residents was 6.5 years more than their African-American neighbors. "We believe where you live shouldn't determine how long you live," Archer says. "We're not only concerned with keeping people from dying. We're concerned with keeping them from becoming ill."

To bring lasting change, Archer and other city officials realized that they must address the root causes of poor health, which meant tackling tough conversations on race, stemming the violence, increasing educational opportunities, improving access to care, and ensuring economic justice.

As Archer put it, "We see public health as a social justice enterprise, where justice comes from both truth and power."

Block by block

This fresh approach, informed by frank discussions about systemic racism and health, has yielded remarkable dividends. At a time when raising taxes can be political kryptonite, the city galvanized voters — 70 percent of them in 2013 — to support the funding of health initiatives via the Health Levy. Structured as a property tax, it was established to fund hospital and public health activities and generates more than $50 million annually. COMBAT, or the Community Backed Anti-Drug Tax, draws more than $19 million annually to fight drug use and drug-related crimes.

In early 2012, U.S. Secretary of Education Arne Duncan described in stark terms the challenges facing the Kansas City District School system. This ignited a multiyear effort to transform the city's schools to create a safe learning environment where students can thrive. Other initiatives, such as Success Court, work to redirect at-risk 7th- and 8th-graders in an effort to reduce truancy and dropout rates. And when research indicated that two of every three students in Kansas City Public Schools had endured at least two significant childhood traumas in their lives The Trauma-Informed Schools Program began training teachers and staff to identify traumatized students so that they can receive help — even beyond the schoolyard.

The Greater Kansas City Food Policy Coalition — a broad alliance of people from government, business and nonprofits — works to bring fresh, sustainable food options to nine underserved counties in the metro area. The coalition also successfully advocated zoning changes to encourage urban agriculture in formerly vacant lots. Truman Medical Center, in collaboration with the Hospital Hill Economic Development Corp., was able to secure a transfer of land from the city. That plot will house an $11.5 million, 35,000-square-feet grocery store.

Today, agencies that may have once fought each other for limited resources speak the language of teamwork with remarkable fluency. "We don't just talk collaboration," says Mayor James. "We do collaboration."

If there were a founding document of Kansas City's turnabout, it would be the Community Health Improvement Plan, passed by resolution in 2001 in the wake of the striking life-expectancy gap numbers. This plan framed a movement that would ultimately lead to systemic changes.

Communities Creating Opportunity is one of the driving forces in moving the plan from ambitious concept to on-the-ground reality. Though founded in 1977 in response to unfair housing, CCO today has a larger footprint. In the 1980s, its mission expanded to encompass a wide range of issues, including health access and violence prevention.

"Individuals who are close to the pain or close to the challenges can be agents of their own liberation," says Seft Hunter, chief operating officer of CCO. "That speaks to the idea that members of the community have agency. They have a role to play in this process." CCO has about 20 trained organizers, like Donna Young.

The meeting to which Young was driving Beatrice Lee was a stop in the mayor's "listening tour." The topic: How to allocate some available revenue. Lee, with Young's help, came prepared. Huddled with other community members in a work group, she shared her ideas for how to best spend the new money: Forget property tax relief, she said, and focus on improving parks and finding places for youth to work and play. Her ideas drew nods of agreement.

"It's heart work," Young says. "It's soul work."

Curing a disease: Violence

In Kansas City's underserved neighborhoods, violence had become as predictable as the seasons. "Violence is a disease; it duplicates itself," says Rashid Junaid, a violence prevention manager with Aim4Peace, a program of the city's Health Department. "But that also means it's curable. We need to start somewhere, and that's with behavioral change."

The program's team of first responders — or "violence interrupters" — has literally stood between gun barrels and would-be victims. Conflict resolution is at the heart of prevention, and team members even work closely with the staff at Truman Medical Center, the largest trauma center in the Midwest.

Mickie Keeling, a registered trauma nurse at Truman, says her department calls the Aim4Peace peace line after every intentional shooting, stabbing, or assault. Interrupters are given access to patients and, if the patient is not responsive, to those who accompany them. "They try to get a feel if they're going to go out and retaliate, and if they do, they try to talk them down," she says. "It's like a contagious disease. People witness the violence, they're involved in the violence and they continue just to perpetuate the violence."

Keeling would like to see the program expand to include counseling and mental health care for victims and their families. Another need she sees: more facilities to house victims of violence. "They need to have somewhere to go so they can grow and get out of this cycle," she says.

From Peace to PRosperity

The on-ramp to violent incidents is often paved with anxiety borne of economic hardship: What can I feed my family? Who will hire me? How can I possibly pay these doctor's bills?

The Urban Neighborhood Initiative — a partnership of the Chamber of Commerce, the United Way of Greater Kansas City, and nine neighborhood associations — is investing in change. Though job creation, career training, and a living wage are at the heart of this effort, it's much more expansive, including crime-fighting and food access as well as neighborhood renovation and safe play initiatives.

The Health Department and CCO also led campaigns — launched in late 2011 — that have dramatic impacts on underserved communities: predatory payday loans and the minimum wage.

The effort to raise the minimum wage was successful: In July, the city council approved an increase to $8.50 an hour, up from $7.65 an hour. It will rise to $13 an hour by 2020. And CCO partnered with the Federal Deposit Insurance Corporation as well as banks, foundations, and religious organizations to fund a short-term loan program — without triple digit interest. Next Step KC is now an independent 501(c)(3) that offers micro-loans — 200 to date — of up to $1,000. These loans go to help families pay bills, fix a broken-down car, or even get groceries in an emergency financial situation — and ultimately avoid those predatory lenders.

Solutions like these keep arriving in Kansas City, as piece by piece this mosaic of good health is starting to come together to change lives. "Kansas City has a can-do attitude. We collaborate. We work together," Archer says. "We have a spirit here that moves us forward."

If your community is on a journey to better health, be sure to apply for the Prize. The application deadline is November 12.

Learn about what it takes to create healthier communities here >

This feature was produced in collaboration between Vox Creative and Robert Wood Johnson Foundation. Vox Media editorial staff was not involved in the creation or production of this content.

More from Robert Wood Johnson Foundation


Here are the 2015 RWJF Culture of Health Prize Winners

Across the country, communities are building cultures of health through innovative, multidisciplinary approaches. From a Native American community in Wisconsin using its cultural heritage to find...


Three years ago, Lawrence, Massachusetts, faced crime, poverty, and drug use. Now it’s coming back.

On a recent Sunday afternoon, downtown Lawrence, Massachusetts, became a ciclovia, Spanish for cycleway. While orange traffic cones kept cars off eight blocks around City Hall, kids on bikes, teens...


How ‘trauma-informed care’ solved a drop-out crisis, and helped with a lot more, for one Native American tribe

Menominee Nation doctors and teachers don't ask their patients and students, "What's wrong with you?" They ask, "What's happened to you?" Addressing both historic wounds and more recent...


Everett, Massachusetts, has a new mix of immigrants and new challenges. Here’s how the city is adapting.

The people of Everett, Massachusetts, did not wait for a crisis to address the hot-button topic of police relations. They dealt with it head-on. In a year marked by racial violence in places...