This feature was produced in collaboration between Vox Creative and Infiniti. Vox Media editorial staff was not involved in the creation or production of this content.

Inspired by the opening of MOFAD Lab and in partnership with Infiniti USA, we asked five cool chefs to answer five questions about flavor.

Will Horowitz owns and runs two restaurants in New York, Duck’s Eatery and Harry & Idea’s Meat and Supply Co. He likes his flavors strong, but not necessarily 100 percent natural. Check out the video above for his answers to our flavor questionnaire.