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The Anatomy of an Old Fashioned: Sugar

This feature was produced in collaboration between Vox Creative and Knob Creek. Vox Media editorial staff was not involved in the creation or production of this content.

The Old Fashioned ­is an iconic drink, but few understand the complexity of its components. In this three-part video series, expert craftsmen break down its three key ingredients ­— the bitters, the sweetener, and the ice ­— to demonstrate how each part, when paired with a quality spirit like Knob Creek®, contributes to this classic cocktail. This is: The Anatomy of an Old Fashioned.

Drinkers everywhere fear the wrath of an overly sweet drink. But, bartender Tom Macy reminds us: don't be afraid of sugar. It's an integral part of any well-balanced drink, adding flavor, depth, and balance. For his Old Fashioned, which includes Knob Creek® Bourbon Whiskey, Macy foregoes muddling and instead makes a simple syrup with Demerara sugar, a less processed, darker variety whose caramel notes lend itself well to the classic drink.

Knob Creek® is a registered trademark of Jim Beam Brands Co. and is used with permission. Knob Creek® Kentucky Straight Bourbon Whiskey, Kentucky Straight Bourbon Whiskey with natural flavors and Straight Rye Whiskey, 45-60% Alc./Vol. ©2015 Knob Creek Distillery, Clermont, KY. All trademarks are the property of their respective owners.


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