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The Anatomy of an Old Fashioned: Bitters

This feature was produced in collaboration between Vox Creative and Knob Creek. Vox Media editorial staff was not involved in the creation or production of this content.

The Old Fashioned ­is an iconic drink, but few understand the complexity of its components. In this three-part video series, expert craftsmen break down its three key ingredients ­— the bitters, the sweetener, and the ice ­— to demonstrate how each part, when paired with a quality spirit like Knob Creek®, contributes to this classic cocktail. This is: The Anatomy of an Old Fashioned.

The art of making bitters is derived from an ancient process: taking herbs believed to have medicinal qualities and steeping them in a neutral grain spirit to preserve them. Today, makers have taken this art to new heights, often crafting specialty flavors to match specific drinks. In this video, the masterminds behind Brooklyn's Hella Bitters demonstrate how a combination of aromatic and citrus bitters are the perfect match for a bold spirit like Knob Creek® Rye Whiskey in their version of this storied cocktail.

Knob Creek® is a registered trademark of Jim Beam Brands Co. and is used with permission. Knob Creek® Kentucky Straight Bourbon Whiskey, Kentucky Straight Bourbon Whiskey with natural flavors and Straight Rye Whiskey, 45-60% Alc./Vol. ©2015 Knob Creek Distillery, Clermont, KY. All trademarks are the property of their respective owners.


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