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Winning starts from the top down: Hair first. Watch and learn in "Reservation"

This feature was produced by Old Spice, and does not reflect the opinions or point of view of Vox Media or Vox Creative. Vox Media editorial staff was not involved in the creation or production of this content.

There's an old saying among savvy fine dining aficionados when it comes to getting a table at a hot restaurant: "Let your hair do the talking." Okay it's not old - right? The powers of persuasion that come with healthy well-styled locks should never be underestimated or overlooked, especially when waitlists and bowties are involved.

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