Parallax looping videos and Cinemagraphs are a great potential offering to our clients while keeping cost and time at a minimum. These are both dynamic and exciting ways to showcase still imagery typically provided by client, but taking them to the next level. The time for post production and animation depends on how complicated each image’s content is. Generally 1-2 days to complete and perfect one image or even shorter than that is a safe assessment. There are various approaches to all the offerings listed below. One overall approach is to be very subtle with the movement or added elements so when we catch the viewers eye they realize it’s a moving image. In other cases the animation can be more apparent such as an animating infographic or a parallax looping video.
This style involves a bit more apparent motion, where we pick a part the imagery and separate the foreground, background and elements in Z space to create a 3D image. For example: We separate our subject standing in front of his desk so it appears three dimensional as we push in and out in a looping motion over time.