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Beyond the Octagon

Real Athletes, Real People, Real Fans brings fans closer to the action from all facets of the sport like never before.

This feature was produced in collaboration between Vox Creative and Advertiser. Vox Media editorial staff was not involved in the creation or production of this content.

There are, perhaps, no fans more passionate and obsessive than MMA fans. Led by Ariel Helwani, 6-time winner of the MMA Journalist of the Year Award, Beyond the Octagon will go deeper into shining a spotlight on the sport and it’s personalities while covering it from the fans’ perspective in true SB Nation fashion.

MMA Hour

The MMA Hour is essential for this army of ravenous diehards. Ariel Helwani, the unrivaled best MMA journalist around, reviews results, dissects upcoming fights, breaks down current MMA news, and interviews the hottest fighters and figures in combat sports. Despite being called the MMA Hour, this comprehensive live stream is truly a 4 - 5 hour show that Helwani’s legion of loyal fans depend on each Monday.


Ownership of ad units with custom set, in-show segments and program integration.

Beyond the Octagon Series

Helwani is the trusted voice in combat sports as he secures interviews with the hottest names in fighting from Ronda Rousey to Dana White. Bringing fans beyond the fight, Helwani will build meaningful connections by bringing fans access and insight into a variety of interesting topics surrounding the sport.

MMA Preview Show

During fight week, get exclusive ownership of the MMA Preview Show.

Concert

Concert pairs unique high performing digital advertising products with a dynamic creative optimization tool, offering marketers scale they can trust with advertising that performs.


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