When Nicole looked at the receipt from her last grocery store trip, she hit her boiling point. Between the "outrageous" bill and the fact that half of the food always seemed to go to waste anyway, she was ready to try something new.
Nicole, a working mom, has always loved to cook, but her weeknight meals had turned into boring dinners thrown together out of necessity. When things were particularly stressful, Nicole turned to take-out; an easy option she knew wasn’t great for her family.
But when Nicole received her first HelloFresh box, she didn’t even have to cook the first meal herself: before she knew it, her 9-year-old son had prepared the entire dinner – Tuscan zucchini and sausage linguine – from scratch.
"It was delicious and so so easy!" she said. "For me, having the meal packs, delicious recipes, less trips to the grocery store, and less waste is definitely worth the price."
Finding work-life balance can be challenging for anyone, and cooking takes time – not to mention meal planning and grocery shopping. HelloFresh launched in 2012, with a vision to help busy people eat healthier without sacrificing quality time with family and friends.
"We want to empower people to make better food choices and cook using fresh ingredients, no matter what their lifestyle is," Dominik Richter, co-founder and CEO of HelloFresh, explained.
The concept is simple: every week, a team of chefs at HelloFresh create a menu of easy to make and interesting recipes for customers. Customers simply choose which recipes they want to try and soon, everything they need shows up at their door, delivered free-of-charge. With fresh, high-quality ingredients from local suppliers, the dinners are a healthier alternative to fast food or frozen TV-dinners (an in-house dietitian carefully documents the nutritional content of all meals) and help save customers from long supermarket lines. Vegetarians, families, and picky eaters alike need not despair – there are several different boxes to choose from.
"Every meal tastes like something you would order in a great restaurant, and the prep and cooking couldn't be easier," said Cyndi, a recent HelloFresh customer who normally "detests" spending time in the kitchen.
The box is designed to be foolproof, whether you’re a beginner in the kitchen or an advanced chef looking for new inspiration. From sage-butter pork chops with roasted broccolini to panko-crusted Mahi Mahi with aioli, quinoa, and green bean-tomato saute, HelloFresh has easy-to-follow recipes and farm-fresh ingredients that make it easy to put delicious, home-cooked food on the table.
Beloved by working moms, empty nesters, parents with small children, and just about anyone with a busy schedule, HelloFresh has expanded dramatically since they delivered their first meals. Nowadays, the startup ships millions of dinners every month to more than half a million customers.
"HelloFresh made my husband a chef in less than 30 minutes with the soy-glazed steak and wasabi-mashed potatoes with sauteed spinach sprinkled with sesame seeds," said Carol, another impressed customer. "These recipes have turned our country kitchen into an urban bistro."
Haven't tried HelloFresh yet? For a limited time, the company is offering Eater readers $35 off their first box.
Check out HelloFresh.com to claim your discount.