It’s 2022 — right? Time has indeed become a bit of a blur, but amidst what may have felt like a couple years of the same, a lot has changed. And there’s a lot to come, even if that feels a little bit scary (starts googling “what is flurona”).
But that blur means there’s a lot left to understand. We at the Explainer Studio are a curious bunch, and more than anything, we want to understand the world around us. It’s why we’re intent on creating work that enables brands to break through a sea of content, to give audiences useful context and move people from curiosity to understanding (like this Explainer about sleep, or this one about VR, or this one about ghost kitchens).
We wanted to know what to expect in 2022 (because we’ve had enough surprises the last two years). So we partnered with The Circus, an insight and data storytelling consultancy, to survey the online population and ask the questions we all want to know:
- What will drive culture and trends in 2022?
- What needs to be better understood?
- What questions do you want answered?
We paired our learnings with the authoritative insights of Vox Media’s editorial networks to create our own trendcast. The following is what we at Explainer Studio learned, and what we believe will drive conversations in 2022.
Study Author: Edwin Wong
The Vox Media I&I team surveyed 3,000 consumers at end of 2021 with our partner, The Circus: an insight and data storytelling consultancy that specializes in original trend research, thought leadership, and strategic brand positioning rooted in a human-data centric approach.
How we explained 2021:
Food: The shift away from indoor dining led to an exploration of what was coming in its place
Why are ghost kitchens suddenly everywhere? A ghost explains
Gaming: Games became more than entertainment, and posed theoretical questions taken seriously by scientists
The science behind (and in front) of timeloops
Pharma: As vaccines dominated headlines, The Explainer Studio dove into the wide world of medical development
Why failure is critical to developing new medicines
Sex: We’ve missed human touch (and spent more time watching porn), but inequalities remain
Women are having fewer orgasms than men. But why?
Technology: Even futuristic tech needs to remember the human senses underpinning it
How does Virtual Reality tap into your sixth (or fifty third) sense?
Wellness: Staying home led to more sleep (the bed’s right there, after all), but how people sleep was top of mind
How understanding your sleep type can unlock your day’s full potential