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Listen To Your Gut? Think Again.

Why are your gut instincts usually wrong?

This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff.

Whether you’re looking for a hotel for your next vacation or trying to decide which college to go to, you may have heard the advice to listen to your gut. But sometimes those instincts can be biased and error-prone.

Have you ever been seduced by a picture of an ocean view on a hotel website? Or maybe you met a cute co-ed on your college tour? Your gut is probably telling you to go for it! This is the place for you. But in reality, the ocean may be miles away, and the mystery co-ed decided to go to a different school.

On the other hand, listening to the analytical side of your brain that does the research and weighs pros and cons can lead to better results. You may compare several hotels by price, amenities, customer reviews, and star ratings. You may decide on a college based on cost, location, and reputation. Comparing these factors allows you to be equipped with the information you need to make a decision that’s right for you.

This deeper analysis can lead to better decisions when it comes to financial services as well. With LendingTree’s easy comparison tools, you can find your best loans, credit cards, and insurance, just like shopping for a hotel or a flight. And making the right decision could lead to tons of savings. As a convenient one-stop shop, LendingTree does all of the analytical hard work for you. In a matter of minutes, you can view multiple offers from several lenders, making comparison shopping easy. Using LendingTree’s easy tools for comparing rates, APRs, star ratings, and monthly payments, you can be confident that you’re picking the best choice and getting the best deal.

The next time your gut tries to make a financial decision, better try LendingTree instead.

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