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Most people aren’t doing enough to protect their families’ online safety. Are you?

92 percent of Americans say they care about online safety, but their actions show otherwise.

This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff.

Most people learn essential safety lessons starting from a young age. We’re taught to look both ways before crossing the street, cover our moths when we cough or sneeze, and wear a helmet, just to name a few essentials. But for as much emphasis that’s placed on “real world” safety, many people still overlook basic safety practices online.

92% of Americans say they care about online safety, but their actions show otherwise. Like the real parents in the video above, the majority of people use one or a handful of different passwords for all their accounts, and a third have shared their password with others.

Habits like these can make you an easy target for hackers, fraudsters, and data breaches. In 2019 alone, identity fraud losses totaled $16.9 billion. Moreover, it can take anywhere between 100 hours and six months to fix the effects of identity theft. For parents, this can be especially costly. Families with children under 18 are 128% more likely to be victims of identity fraud compared to the average American, and they pay more than twice as much out of pocket as a result of identity fraud.

But there are ways to help reduce the risk of identity fraud while still making the most of the internet. Allstate Identity Protection lets you see the online accounts that have your info and alerts you if your data may have been breached or misused, so that you can take action. It also offers 24/7 customer service, fraud remediation support, and identity, credit, and social media monitoring. In the event that fraud does occur, Allstate Identity Protection also offers an identity fraud expense reimbursement of up to $1,000,000.

Just like in the real world, it’s easy to see why taking online safety seriously is worth it – for you and your family.

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