There’s no denying that the tiny house movement is here to stay. What began as a series of art installations in the 1970s, and later evolved into a niche subset of environmentalism in the ’80s and ’90s, has now become a mainstream pop culture phenomenon. From TV shows to social media, the tiny house craze continues to gain traction—and for good reason. Compared to a traditional home, these compact dwellings cost less to build and maintain, they’re eco-friendly, and they’re fully mobile.
So when Vox Creative was given the opportunity to collaborate with IKEA on a campaign about sustainable living, it was a no-brainer: We were going to inspire consumers to bring sustainability into their own lives. Armed with IKEA’s design smarts and expertise in sustainable living, and tapping into Vox Media’s deep audience insights as an editorial lifestyle authority, we set to work.
We partnered with tiny home maker Escape Traveler to build the home and bring our vision to life.
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Right from the start, our goal was to show how the small choices we make at home can have a big impact on the world around us. We worked with members of the IKEA design team, IKEA’s sustainability managers, and tiny home building experts to create this one-of-a-kind house. The IKEA Tiny Home is proof that sustainability and affordability can go hand in hand—without compromising design.
Watch the video to see how our miniature house on wheels came to life, and get inspired to make better choices in your own home with the help of IKEA.
