The Genesis Invitational just wrapped up its 2020 installment at the famous Riviera Country Club, after a weeklong run from February 10 through 16. Not just for golf fans, the event brought out a range of lifestyle devotees for top-end dining options, indulgent experiences, and gracious hospitality offerings throughout The Riviera Country Club’s grounds.
Formerly known as the Genesis Open, The Genesis Invitational welcomed 120 of the world’s best golfers to The Riviera Country Club in Southern California’s posh Pacific Palisades neighborhood. The event boasted some major bona fides: This year, the tournament was upgraded to invitational status, joining a distinguished group of events that hold that coveted distinction on the PGA TOUR. And it’s the only one to tout Tiger Woods as tournament host.
To kick off the tournament on February 10, Woods hosted the Celebrity Cup, heading up his team against one helmed by three-time Genesis Invitational winner Bubba Watson. Woods’ team prevailed by a score of 12-9 to capture the cup.
On site was a fleet from the event’s title sponsor: a full line-up of high-performance and high-design Genesis vehicles, including the G70, G80, and G90. As well, Genesis showcased its first-ever GV80 SUV at the event — an uber-stylish and ultra-luxurious new model, just revealed in January. Throughout the tournament, guests opened the doors for a closer look, climbing inside to check out the spacious interior, and cooing over the vehicle’s dynamic exterior.
Outside the ropes, The Genesis Invitational offered an environment where creature comforts abounded. Think expansive viewing decks, chic social clubs, public Wi-Fi, a family village with inventive STEM activities for kids and a flagship TGR Learning Lab, a new tournament merchandise tent to keep attendees smartly outfitted for the week, and elevated dining and drinking options.
Various entertainment decks open to all guests offered custom cocktails, craft beers, and buzzy LA food options from the likes of Bibigo and Fuku, the fried chicken spot by Momofuku located at The Promenade. Multiple food trucks dished up fare from Aloha Friday’s, Jogasaki, The Original Grilled Cheese Truck, Wings & Waffles, and WISE BBQ. At the 14th hole, the Genesis Lounge provided unobstructed views, comfortable seating, mobile charging, and even a digital golf swing assessment to all guests.
Shared hospitality clubs included the Backlot on 18 Green and the Bluffs on 14, featuring upscale climate-controlled lounges for all-inclusive dining and entertainment, with access to an outdoor seating deck overlooking the action. Grey Goose provided enticing cocktails like a customizable Bloody Mary bar — libations that guests could soak up with comfort food options from bounteous buffets.
Beyond the cars and the golf, the iconic Riviera Country Club itself lent a spectacular backdrop to guests’ experience of the tournament. The country club has nearly a century of glamorous history, and it’s consistently ranked as one of the top 50 courses in the world and one of the top 25 in the country.
Guests meandered the lush grounds, amid the Southern California sunshine, the envy of the world in winter. So much acreage, and so many hospitality options, guaranteed attendees plenty of space to enjoy the convivial environment, without uncomfortable crowds or bottlenecks throughout the venue. And yes, spectators did get up-close brushes with Woods as they took in all the action.
Visually, the Riviera is a stunner — which made it an ideal social media setting for The Genesis Invitational. For two days at the event, Genesis provided a photo booth on site at the 14th lounge, along with Genesis’ Putting Experience. But Instagram wasn’t just a means of showing off for friends: This year, Genesis used a social media challenge to support the Genesis Inspiration Foundation, which helps support nonprofit educational programs in the arts. In Genesis’ take on the viral fundraising challenge, influencers, pro athletes, and fans tried their luck at juggling golf balls around the hashtag #GenesisJuggleChallenge on Instagram. For every post tagged, Genesis made a donation, for a total contribution of $50,000 to the charity. Pro golfer Paige Spiranac, TV host Stuart Brazell, and trick shot artist Joshua Kelley were among those who hopped on board for the cause.
All told, attendees at the Genesis Invitational enjoyed a luxurious experience where hospitality blended with world-class sport — all set under sunny skies, and nestled in one of the most prestigious neighborhoods in the country. So if you missed it this year — now you know why you shouldn’t miss the next one.