clock menu more-arrow no yes

Why do we take photos in front of waterfalls?

This is the origin story of the all-too-common social media waterfall pic (yeah, you know the one).

This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff.

This is the first episode of Travelgrams, a four-part series that dives deep into the unexpected (and totally made up) origin stories of social media photo trends. Check out the second episode on food pics here, the third episode on the “looking away” pic here, and the last episode on the “lounging legs” pic here.

The waterfall pic: You’ve seen it on your feeds. You’ve hate-liked it. You’ve probably even taken it yourself. But have you ever stopped scrolling to ask, Who was the first person to take that pic? Lucky for you, we did.

The classic travelgram traces back to Kelly and Craig, a couple who just so happened to stumble upon a beautiful waterfall during their vacation in Costa Rica. And just like that, the travel game changed forever. Hate-likers were inspired to book their own trips and post their own waterfall pics. Waterfall experts were left speechless, and the rest is history.

So the next time you see a friend’s photo in front of waterfall, remember this before you hate-like it — there’s more to a travel pic than meets the eye. Watch the video above for the whole story.


Ready to get your own waterfall pic? Book your next trip on Hotels.com. Be there. Do that. Get rewarded.

More From Hotels.com 2019 You Do You

The backstory behind the ‘lounging legs by the pool’ pic you’ll be seeing all summer

You’ve seen it. You’ve liked it. You’re about to learn why.

How one prankster brother on a glamping trip started a social media trend

Ever posted a photo of yourself looking away at an epic vista? You have this guy to thank.

The Food Pic: A (Super True and Accurate) Social Media History

Why do we post photos of our food? It all goes back to one man and his mom.

Advertiser Content From  logo