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The Professor played basketball at SXSW — in virtual reality

This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff.

Grayson "The Professor" Boucher took his stylized technique to SXSW, but not just to any ol’ basketball court — instead, he took them to a new virtual reality experience. Thanks to Mountain Dew, The Verge, and SB Nation, VR junkies got to try out #GotHandles, the new live-action 360-video and interactive CGI game at SXSW, to test their skills against The Professor one-on-one. Turns out, besting The Professor is really hard.

Try it out for yourself here.

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